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5 HLB LEADERS GEAR UP TO SPEAK AT THE IALD CONFERENCE IN DENVER, CO

We are pleased to have numerous employees from all over the country in the mile high city this October as both attendees and speakers at the IALD Enlighten Americas Conference. HLB New York’s Barbara Horton, Lee Brandt and Jonas Foster, HLB Los Angeles’ Teal Brogden, and HLB Boston’s Carrie Hawley will be at the forefront speaking about business ownership, marketing, and mentoring the next gen of lighting designers. Check out what’s in the forecast for our IALD Thought Leaders this month:

Business Owners Forum: Managing Growth
Barbara Horton, CLD, FIALD – HLB NY
A bold leader, President, and CEO of HLB Lighting Design – Barbara Horton brings 37 years of hard work, passion, and fun at the firm to her presentation on company growth to help kick off the 2017 IALD Conference. A majority of her focus will be on running a firm on organic growth and the importance of change, and embracing it! Barbara will also discuss the 5 HLB values (artistry, balance, legacy, curiosity and integrity) and how they have helped fuel the success of our internationally recognized firm.

Professional Tools Track: Mentoring the Next Generation
Teal Brogden, IALD, MIES, LC – HLB LA
Carrie Hawley, IALD, MIES, LEED AP – HLB Boston
Lee Brandt, IALD, LC, LEED AP BD+C – HLB NY
In such a niche profession, it’s important to be able to shed the “light” on next and future generation professionals. Our Thought Leaders on this topic are well-versed on what it takes to keep the fire burning for upcoming frontrunners of our industry. During this presentation, they will dive deep into structuring a firm framework that identifies and supports achievable career paths, the ins and outs of developing and communicating expectations for different role in your firm, healthy performance reviews, and empowering emerging leaders with advanced mentorship and positive opportunities.

Professional Tools Track: Marketing Inside Out
Barbara Horton, CLD, FIALD – HLB NY
Jonas Foster, Affiliate IALD, Assoc. AIA – HLB NY
The marketing leaders of HLB have an informative and fun presentation in store for this year’s IALD Enlighten Americas Conference. Barbara and Jonas are the branding geniuses behind our marketing success story. With over twelve SMPS (Society for Marketing Professional Services) Marketing Awards taken home firm wide over the last five years, these two have set out to discuss the importance of marketing, inside and outside of the office, to the IALD community this year in Denver. If you ask them what the most important part of firm wide marketing is, they’ll tell you that “everyone is a marketer!”

View the Program

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