Our newest marketing teammate in San Francisco, Michael Friedman, Senior Marketing Specialist, comes to us with seasoned marketing experience and a business development hat. Learn more about Michael and his entrepreneurial spirit through our Q&A. Welcome to the clan, Michael!

What does your new marketing position at HLB mean to you?

My new role at HLB means endless opportunity. As a marketer, I feel very fortunate to be promoting such beautiful craft with an amazing group of designers. Management at HLB has already encouraged me to expand on my ideas and take the lead on fresh initiatives. I’m excited to be working for a company that stresses creativity and an entrepreneurship philosophy.

You have over 8 years of marketing experience – how has your past influenced your future?

My past experiences have helped shaped my character and profession. Over the years, I have worked with a variety of mentors and have adopted their guidance into my own work habits. I’ve learned that people are the most important part of any business, and you cannot succeed without a committed team that you value and respect. It’s also important to relax and bring a little humor to your work.

What do you look forward to most in this role?

I’m looking forward to helping build HLB’s presence in San Francisco and Northern California. We have an amazing group of designers building incredible, innovative projects. I want more people to know about HLB and the art of lighting design.

Fun fact about yourself:

Instead of summer camp, my parents sent me to work as a ranch hand in Fishtail, MO from ages 13-17. It gave me a passion for the outdoors and a strong work ethic.

“Shape the life you want. Start small but think big.”


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