Target PR & Marketing Offices

Linear LED delivers light on target.

HLB Lighting Design worked in close collaboration with Rottet Studio to achieve a cost effective and efficient design solution. One that reflected and integrated an “art gallery” aesthetic for Target’s new NYC office, located in the trendy Chelsea district.

The design team aimed to re-use the existing lighting fixtures with energy effective LED sources and integrate lighting within the architecture, to reveal dimensions of the space and its timeless materials. The end result creates a sleek office environment that allows for “surprise and delight” moments.

Project Highlights

• Lighting integrated within architecture
• Re-use of existing fixtures
• Dramatic effects achieved within a small budget


Rottet Studio


Project Background

28,000 square feet

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