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THE IMPORTANCE OF BRANDING FOR LIGHTING DESIGN FIRMS WITH HLB’S BRANDING EXPERT, JONAS FOSTER

In the October/November issue of Arc Magazine, featured is our very own, Jonas Foster, Senior Associate, and his accomplished rebrand upon the start of his career at HLB in 2013. Jonas dives into detail on what it takes to create and manage a successful brand. Check out his article for more intel on how you can boost your brand today!
 
It’s no secret that such a large, firm-wide effort can’t be done alone. With all hands on deck, Jonas led the charge to rebrand a firm that was established in 1968 with the support and brainstorming sessions from his internal marketing team. The HLB rebrand was an instrumental strategic decision for the firm, the process was successful – you can be too.

“Marketing is meaningless without purpose and a plan.”

 

 

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